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Dill’s Full Court Press
Retention of members begins when they join the
Chamber. They need to be guided into involvement with committees,
personally invited to events, and generally kept track of, so that
address changes and the like come as no surprise.
RETENTION PLAN CHECKLIST - for New Members &
Renewing Members
Month 1 July
__ New Membership Letter -
complimentary pass
__Need to schedule a Ribbon Cutting or
Grand Opening in a new business
__A Free Bus. Card
Ad in the Newsletter (if pd. early)
__ Article For Publication
__Goodwill Call-"Thanks"- from Board Members
Month ______________
__List of services for Chamber members and Member
Profile (for Newsletter)
Month ______________
__Letter and rate sheet on ads in the Newsletter
__Sales staff to make follow up call
Month ______________
__Letter on distribution flyers program
Month ______________
__Follow up call for monthly Mixer
Month ______________
__Letter and complimentary Breakfast at the next
monthly Networking Breakfast meeting
(not to
members that have attended at one time.)
Month ______________
__Membership Survey
Month ______________
__Business Census Update Card Mailed
Month ______________
__Goodwill call- Pre-Renewal-Ambassador
__Follow-up call if Business Census Update Card has not been
returned
Month _____________
__Letter on Gold Star program
Month (25th) _________
__First statement goes out with notice for free
business card ad in newsletter for early payment.
Month _____________
__2nd Notice
Month ______________ 30 Days
Past Due
__Phone call
__Notify Chamber Contact that their assigned member is delinquent
(Ambassador, Board Members or their mentor).
Month ______________ 60 Days
Past Due
__Staff Letter w/Return Envelope and This Is No Ordinary Paper
Clip...It's a MAGIC one!!
Month _______________ 90 Days
Past Due
__Exit Letter #1
__Exit Letter #2 - 10 days later Exit Interview
Maximize Your Membership Action Plan
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